Top Dublin motor dealer backs new national auction platform

auto auction

Dealers such as Annesley Williams, Frank Hogan in Limerick and Finbarr Galvin in Cork are already on board for the first auction, featuring around 50 top quality cars, which opens for bids from July 14th at with staggered closing times for each vehicle. is being launched by the team behind successful national property auction site, which has brought a new dimension to that market in its impressive first year. 

“There is a shortage of top-quality second-hand vehicles on the market at the moment, and we aim to be a one-stop shop for buyers and dealers,” said Michael O’Connor, Managing Director of “Our industry-leading auction technology makes it makes it seamless for garages to sell vehicles to private and trade purchasers with transparency and security throughout the process.  “Buyers will find the most comprehensive and secure auction software on the market, easy to navigate, with smooth transactions from start to finish. “We are skilled auctioneers and negotiators with over 30 years’ experience, and our process has proved to be a massive success for both buyers and sellers.”

In advance of monthly auctions, garages will list their available cars on the site, and buyers can browse listed vehicles with the option to perform a vehicle background check. They can then contact the relevant garages through the platform to arrange viewings. 

“The benefits to garages are huge – we are exposed to a nationwide audience of motivated buyers who know the cars they want and trust the dealers that are selling them,” said John Fitzgerald, General Manager, Frank Hogan Limerick. “Most importantly, the vehicles don’t need to leave our forecourt, so we can use Auto Auction as a platform in conjunction with our other sales methods.” 

Each vehicle is given a reserve, and if these are not met, dealers will be contacted about potential negotiations. Potential purchasers register with the site in advance, lodging a refundable deposit of €500, and have 24 hours post-auction to pay the balance of the purchase price to The vehicle must then be collected by close of business three days after the auction.

For more information see

Pictured: Ron Hogan, Director, Frank Hogan Limerick, with Michael O’Connor, Managing Director of

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at


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