TikTok – it’s time for social media campaign on antigen testing

social media

An information campaign using TikTok and Instagram is needed to inform young people about proper antigen test practice, a local TD has said. Fine Gael TD for Dublin Mid-West Emer Higgins, has called on the HSE to introduce a social media information campaign on antigen testing, targeted at younger people.

Speaking in the Dáil, Deputy Higgins said: “I don’t know if you’re a fan of TikTok Taoiseach? But the latest video on the HSE’s TikTok has over 862 thousand views, so it’s a powerful tool for communicating important health information to the younger generation.

“But there is nothing being posted about antigen testing,” added Deputy Higgins.

Speaking subsequently, Deputy Higgins said, “There are a few things we know for certain, covid is in our communities, we know how difficult it is to get a PCR test and we know there is uncertainty around when you should take an antigen test and how to do it properly.

“The current advice is that you can do an antigen test if you do not have symptoms of COVID-19 and you are regularly in high-risk environments such as nightclubs, bars, restaurants, concert venues, cinemas and theatres.

“So I’m calling on the Government to utilise social media platforms like TikTok and Instagram to rollout an information campaign on antigen testing,” said Deputy Higgins.

“This campaign should target our young people who are more likely to be going to nightclubs and bars and socialising in these high risk environments, and use video content to ensure they know when and how to take an antigen test.

“This a practical intervention that the Government and the Department of Health could make quickly to ensure the correct information is getting out to young people and limit the confusion around antigen testing,” concluded Deputy Higgins.

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of www.newsgroup.ie with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at info@newsgroup.ie.



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