A shift to electrification and a more sustainable future is the backdrop to the CUPRA Born’s launch. It is CUPRA’s first 100% electric vehicle and the next stage of the unconventional challenger brand’s development. One now fully recognised as the CUPRA Born is one of the seven finalists in the influential Car of the Year 2022 award. The CUPRA Born is a strong contender in the competition, and shows the incredible work being done at CUPRA, following on from the CUPRA Formentor’s nomination in the same award in 2021.
The CUPRA Born delivers a new take on the brand’s already extensive electrified line-up that includes six plug-in hybrid versions: CUPRA Leon, CUPRA Leon Sportstourer and CUPRA Formentor models, available with two different output.
“CUPRA is an unconventional challenger brand, born only three years ago and that for a second year in a row reaches the final 7 for the Car of the Year award. This recognition proves, that CUPRA is here to stay.” said Wayne Griffiths, CEO of CUPRA. “The CUPRA Born is a vehicle that adds emotion to electric cars with its sporty driving experience, proving that electrification and performance are a perfect match, and that electric cars can be fun and sexy. It will help double the brand’s sales by 2022 and increase the CUPRA mix to a third of the total sales of the company, while strengthening the global presence of the brand and inspiring the world from Barcelona.”
The CUPRA Born integrates the most advanced powertrain technology. Thanks to the e-Boost performance pack, the maximum output reaches up to 170kW (231PS) and battery packs up to 77kW delivers a range of around 540km for an even longer more engaging driving experience. The CUPRA Born is a driver’s car, delivering electrifying sportiness thanks to its progressive steering, DCC sport and ESC Sport, making it dynamic and emotional to drive.
Performance is matched by the CUPRA Born’s stimulating style, in the exterior and the interior. Inside, the focus is placed strongly towards the driver as any CUPRA should be, integrating an environmentally friendly twist. A range of materials wrap the interior to create a feeling of sportiness, refinement and quality, including the standard bucket seats that use SEAQUAL® Yarn made from upcycled marine plastics. The prestigious Car of the Year 2022 award brings together a panel of the most respected motoring journalists from across Europe together with the objective of finding the most outstanding new car on sale. Consisting of 61 members, the jury represents 23 European countries, who come together to pick the overall champion. The winner will be announced in February 2022.