Student Sport Ireland (SSI), the representative body for higher education sport in Ireland recently launched a dynamic and exciting marketing campaign. Themed “Find Your Team” the campaign was developed by SSI to increase participation in sport amongst the student population, to encourage students to get back into college sports, and to join a sports club on their return to campus in September. Research by SSI revealed that the key factors that influenced students to play college sport and join a sports club were the opportunity to make new friends, socialise, and boost fitness levels. This insight provided the creative spark for ‘Find Your Team’; the idea that college sport is truly social, provides the opportunity to make lifelong friends, and is the perfect break from studies. Using a creative online platform, the campaign, under the banner ‘Find Your Team’, empowers college sports clubs to develop customised digital campaigns that boosts awareness of their sport amongst the college population.
Pictured: Shane Michael Monagle (Athletics, DCU), Berta Varrera (Basketball, Griffith College Dublin), Sean O’Reilly (Combat Sports, TU Dublin), Jack Chambers, Minister of State for Gaeltacht Affairs and Sport and SSI President Matthew Dossett, Elizabeth Buckley (LGFA, RSCI) Jack Keaney (Men’s Football, UCD) and Rebecca Stokell (Cricket, Trinity College Dublin)
Pic Credit ©INPHO/James Crombie