Princess Jade Returns in a Brand New ‘Not Just a Princess’ Book Series Set to Empower Children Across the Globe!

Not Just a Princess Series

After a hugely successful online campaign in 2019, ‘Not Just a Princess’ creator Gavin Leonard sold thousands of books aimed at inspiring young children to follow their dreams – now Princess Jade is back in a new three-book series which has been fully backed on crowd-funding platform Indiegogo. Tallaght dad Gavin launched the new series following the adventures of the much-loved character, Princess Jade, at the beginning of September with the funding campaign on Indiegogo. There was a huge wave of support for the project with the latest series securing over 90% of funding so far. The collection features three picture books for children aged 3 to 8 years old along with a colouring book.

Gavin Jade Not Just a Princess Series
Dad Gavin with daughter Jade

This collection has been reimagined with a new Creative Director and a new team of illustrators helping to bring Princess Jade to life in three original tales, including a Christmas Special – Jade’s Secret Santa – as well as the exciting escapade, Jade and the Temple of Trouble. The last of the trio is the brilliant Jade’s Fan- Tastic Athletic Adventure which sees Jade try to save the Special Olympics. A portion of the proceeds from this charity book will be donated to Special Olympics Ireland and Down Syndrome Ireland. There is also an exclusive ‘Not Just a Princess’ colouring book to complete the set.

Gavin said: “The team we have put together is professional, passionate and really cares about this project. We are thrilled to be working with them and bringing these characters to a whole new level. The fact that books were funded so quickly is a huge bonus and really encouraging for the whole team!”

The ‘Not Just a Princess’ ethos is centred around empowering children to dream big, learn about different careers and encourage girls, in particular, to look STEM [Science, Technology, Engineering and
Mathematics] subjects in a different light. The message from ‘Not Just a Princess’ is that children can become anything they can imagine, and these bedtime books aim to stimulate that imagination.

Gavin said: “The ‘Not Just a Princess’ journey has been an incredible time for our whole family. Myself and my wife Shannon started this project when Jade was 1-year-old, and now, here we are four years later discussing the books and characters with her! It has been an absolute dream come true to get messages from people across the world who love the concept of the books and want to inspire their own kids to follow their dreams!”


We are offering a very special discount for Newsgroup Readers, to buy the collection visit Newsgroup Readers Discount Offer.  When you click the link go to the ‘SELECT A PERK’ to take advantage of this great offer – 60% OFF the collection of 4!

NewsGroup readers offer - 60 per cent OFF book collection
Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at


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