Pilsen Auto Join “Simply Older, Still Clever” Success

In November 2019, ŠKODA Ireland announced a new age diversity initiative called Simply Older, Still Clever, an initiative that aims to bring older individuals back into the workplace. With the help of hotelier and media personality Francis Brennan, ŠKODA Ireland launched the campaign last November and has enjoyed its growing success since. ŠKODA believe the older generation possesses skills that can be utilised to fulfill customer-facing duties in showrooms across their dealer network. The motor industry workforce is under-resourced in January and February where 43% of annual new car sales are delivered to customers.

It is in these peak periods ŠKODA believe they can utilise the retired skillset of the older generation to take the pressure off dealerships while still maintaining high levels of customer satisfaction and service. Since the campaign launch, numerous Simply Older, Still Clever positions have been filled nationwide. Rafiq Sumar has stepped into the role of Simply Older, Still Clever Ambassador at Pilsen Auto. Rafiq has lead a vast, exciting and challenging career in the aviation industry throughout his life, beginning in ticketing and working through the ranks in several countries. His longest stint was over 17 years with Saudi Arabian Airlines. As part of his new Ambassador role, Rafiq has been fulfilling vehicle test drives, vehicle demonstrations and customer hand overs.

Speaking on the campaign’s success, Pilsen Auto Dealer Principal, Mick Kenny said, “We are delighted to participate in such a unique initiative, especially seeing the positive reactions from the wider dealer network and the public. Rafiq has already been a huge asset to the team. We see our brand as paving the way for other Irish businesses, as we’ve also started to see other companies in other industries adopting similar initiatives.”

With recruitment complete, Simply Older, Still Clever Ambassadors will be on hand across the dealer network from January onwards.


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Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of www.newsgroup.ie with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at info@newsgroup.ie.



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