TD for Dublin Mid-West, John Curran has recently welcomed new advertising rules introduced, under the Public Health Alcohol Act of 2018, which will prevent drinks companies from promoting their products near schools, playgrounds or on public transport. The rules will also prohibit alcohol advertising in cinemas for films under the age 18 classification. The measures also ban children’s clothing that promotes alcohol through slogans or imagery. Deputy Curran said: “We see the introduction of new advertising rules which will prevent companies from targeting children from promoting their products near schools which is a very positive step.
“It is a positive step forward to tackling Ireland’s serious underage drinking problems. We need to continue to reduce children’s exposure to alcohol and drugs in this country.” Alcohol advertising in or on public service vehicles, at public transport stops or stations, and within 200 metres of a school, creche, or local authority playground will now be prohibited. Cinemas will also be prohibited from advertising alcohol except around films with an 18-age classification. “These measures will change the way in which children view alcohol and these new restrictions are an extremely positive move,” concluded Deputy Curran.