New period poverty campaign needed to encourage local authorities to spread awareness


A new campaign on period poverty aimed at local authorities is much needed to spread awareness, a local TD has said. Dublin Mid-West TD, Deputy Emer Higgins, is calling for a fresh call to action and the creation of a campaign, similar to ones in 2022. Deputy Higgins said: “It’s time for an innovative campaign to inform local authorities on how to be proactive when it comes to period poverty. A number of local authorities have passed motions on period poverty since 2018.

“As of November 2022, 26 local authorities have been funded to progress period poverty initiatives. Initial progress reports show those who implemented the scheme received a positive reaction within their community. An information campaign to educate communities about period poverty would motivate local authorities to express interest. “A campaign titled ‘Worryfree’ was rolled out in March and was directed towards Education and Training Boards Ireland (ETBI), led by my Fine Gael colleague and Minister for Higher and Further Education, Simon Harris TD. Something similar would work extremely well in this instance and reach a wider age range.

“Furthermore, we witnessed a landmark Budget 2023 for women with measures including a zero rate of VAT on certain period products such as menstrual cups. “Funding of €71m in Budget 2023 will help local authorities in making period products available through libraries, community and leisure centres and other local facilities. “A new campaign would work to alert local authorities to the value of reducing the stigma around period products and addressing the issue head on,” concluded Deputy Higgins.

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at



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