New AUDI e-tron is Shaping The Future.



Thanks to the striking front of the new Audi e-tron, you will leave a lasting impression in the rear-view mirror of the vehicle ahead. One of the most eye-catching elements is the single-frame octagon-style grill with vertical struts. The platinum grey colour and the largely closed body are design features of Audi’s first all-electric model. The three-dimensional bonnet and optional tapered Matrix LED headlights complete the sporty look of the Audi e-tron. Powered entirely by electricity, the new Audi e-tron is everything you would expect from an Audi. With its aerodynamic design and elegant, luxurious cabin, the Audi e-tron marks a new era, not just for those seeking the benefits of electro-mobility, but for everyone who demands the driving experience of an Audi. The new e-tron can be personalised to individual taste by way of twelve colour tones to choose from, including exclusive Antigua blue. With accents in high-voltage orange, the Audi e-tron highlights its character as a purely electric vehicle. They can be found, for example, on the e-tron logo on the electric tailgate, and optionally on the calipers. The colour-highlighted wheel arch covers and door sills convey the message that the Audi e-tron is an off-road vehicle.


Luxurious Practicality;


The new e-tron is a practical 5-seat SUV, with lots of space for a growing family and all their luggage. With the rear seat backs in place, there is an impressive 615-litres of usable space available, but this increases dramatically when the rear seats are folded flat. A 60-litre storage area under the bonnet can accommodate the car’s charging cables, ensuring that boot sapce can be maximised. Displays in the new e-tron feature OLED technology, and the Audi virtual cockpit comes with a new curved OLED screen. Inside, the e-tron feels as beautifully built as any modern Audi, with quality materials covering every surface. There are swathes of leather, polished plastic and high-grade metal trim, while getting comfortable in the car’s luxury, and supportive seats is never an issue.



Impressive Battery Range;


With the Audi e-tron, electric efficiency sacrifices nothing to performance. An electric motor at the front and one at the rear jointly produce 402bhp (300Kw) and a whopping 664Nm of torque for swift forward motion. Unlike a combustion-powered vehicle, the acceleration response is almost instant, providing a thrilling sensation in every respect. The e-tron has a range of up to 391 kilometres on a single charge, and with an ever-expanding charging network, you can say goodbye to range anxiety. The e-tron can be charged in a number of convenient ways – at home using a domestic socket, or specially fitted wall box, or on the road at a high-powered charging station. Where available, the e-tron can be recharged to 80% in just 30 minutes at a 150kW charge station and 100% in 50 minutes. Audi is working on expanding the charging infrastructure in Ireland through a joint venture called IONITY. This will see six charging stations built on main routes, with each station having six 150kW fast charge points.



New Design Language;


With the new Audi e-tron comes the introduction of a new design language for the electric age. Details such as the daytime running light signature, no exhaust pipes and stitching on the seats are all reminiscent of an electric circuit board, giving a clear signal that e-tron is fully electric. One of the main design highlights are the optional ‘virtual wing mirrors’. A small camera processes the image digitally and shows this on high-contrast 7-inch OLED display on the inside of both front doors. The driver can adjust the display using the touchscreen function, just like a smartphone.


Test Car;


My test car was an Audi e-tron Sport 55 Quattro (265kW) , which looked amazing in Galaxy Blue metallic paint. Equally amazing is the list of standard equipment, with key features such as 20” 5-arm dynamic design alloy wheels, adaptive air suspension, Audi departure warning, Audi drive select, Audi phonebox with wireless charging, Audi smartphone interface, Audi sound system, Audi virtual cockpit, cruise control with speed limiter, electric boot lid, emergency call service, front & rear park assist, heated front seats, leather upholstery, LED headlamps with headlamp washers, MMI Navigation Plus, and power seat adjustment for the front seats with memory function, along with a whole host of other comfort, convenience, safety and technology features. Also standard are two charge ports – one on either side of the car – along with semi-autonomous drive features. When on the move, the new e-tron is exceptionally quick (0-100km/h in just 5.7-seconds), supremely refined, serenely quiet, and possesses the outstanding build quality that Audi is famous for. Audi’s clever regenerative braking system harnesses energy which would otherwise be lost, and transfers this energy into enhanced battery range. Convenient, steering wheel-mounted paddles enable the e-tron driver to adjust the intensity of the regenerative braking, and it is a system that is particularly intuitive to use. The top speed of the new e-tron is electronically limited to 198km/h in an effort to preserve a usable all-electric range.





The e-tron is Audi’s first all-electric production car, and is just the start of Audi’s all-electric journey, with many more exciting cars in the pipeline for the iconic German premium car manufacturer. The e-tron slots in between Audi’s desirable Q5 and Q7 SUV’s in terms of size and interior space, and wears its Audi badge with justifiable pride. Pricing for the new Audi e-tron Sport 55 Quattro starts at €101,750 (including delivery, and a 4-year service plan, but excluding grants of €5,000 VRT relief and a €5,000 SEAI grant). with annual road tax costing just €120. A host of optional extras are available for the ultimate in premium brand electric SUV personalisation.





Fact Box


1)     All-Electric Large SUV

2)     Beautifully Crafted

3)     Semi-Autonomous Drive Features

4)     Supremely Comfortable

5)     On Sale Now.

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at


Share on facebook
Share on twitter
Share on pinterest
Share on linkedin

Related News