NCBI debuts expansion of its chain with new landmark stores

NCBI Shop Terenure

NCBI (National Council for the Blind of Ireland) is delighted to celebrate the reopening of NCBI shops nationwide and the further expansion of its retail chain. This includes the opening of a second pop-up shop under Re:Newed for NCBI brand on Dublin’s Henry Street, and the welcoming of the previous Age Action stores including its flagship store on Camden Street.

The closure of stores during lockdown provided an opportunity to gain a greater understanding of our customers and how charity retailing is viewed. The survey results of 1,000 adults were both illuminating and helpful in enabling us to challenge the narrative around charity shopping.

  • Why shop in charity shops? 76% want to support the charity, 64% want to find bargains, 36% want to buy in a sustainable and environmentally friendly way. Our charity shops help NCBI to raise vital funds for people living with sight loss in Ireland.  
  • 56% said they would be concerned about hygiene and germs because of Covid19. All our clothes are steam cleaned and due to Covid 19, we now quarantine all donations. We also have a contactless donations area in all shops.  
  • 23% prefer to buy new clothes – but the impact on the environment is significant. Producing one new t-shirt requires approximately 2,700 litres of water and one new pair of denim jeans requires approximately 7,000 – 10,000 litres.
  • 8% said charity shops don’t stock high-end brands. Well, gladly, that leaves 92% knowing where the hidden gems are and that’s in our 130+ shops throughout the country.

Beverley Scallan, Head of Retail said; “We are excited at reopening and expanding the NCBI chain with now over 130 shops countrywide. We have transformed the interior of many of our stores using recyclable materials and powerful messaging to reinforce to customers the importance of shopping sustainably while still helping to raise funds for NCBI. The acquisition of the Age Action stores enables us to reach new customers while our pop-up shop on Henry Street is a great opportunity to continue to challenge city centre customers perceptions of charity retailing. Think Global, Act Local.”

NCBI urges customers to take a fresh look at charity retailing and be pleasantly surprised with the quality stock and customer service on hand. All donations of clothing, furniture and homeware gratefully received.

#keepitcircular

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of www.newsgroup.ie with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at info@newsgroup.ie.

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