Irish Dad Announces Series of Fairytale Books Designed to Empower Young Girls

Gavin Leonard Not Just Princess

Not Just a Princess creator Gavin Leonard wants people to recognise the importance of strong, powerful female role models in literature for children. After starting a parenting blog in July 2017 Gavin Leonard began to realise that many people shared his frustration with the way women are represented in Fairytales and he decided to do something about it. Making up short stories to tell his 2-year-old daughter, Jade, gave the Dublin man the idea to create a world of independent, capable princesses who are not afraid to follow their dreams – and who won’t wait around to be saved!

Gavin explained: “When Jade was just 1-year-old we started trying out as many careers as we could. She loved our fun days out and the idea sort of developed from there.”

As the following for Not Just a Princess grew Gavin began to further develop the concept and decided to write his own series of books about strong, innovative princesses, their careers and the support and help they offer to each other. Each princess has a unique set of skills and, along with her animal sidekick, helps people to solve problems around the fictional Wonderville. Gavin said: “From a very young age children develop specific ideas about gender roles – what toys, books or careers are for boys and which ones are for girls – we want to breakdown the barriers around gender roles and teach girls that they can be whatever they want to be; THEY have the choice. For this to happen we need to make sure that girls everywhere can see themselves represented in the strong female role models that we create at Not Just a Princess, which is why we have such a diverse range of princesses throughout our book series.”

Not Just a Princess will launch its new book series on Kickstarter on August 22nd, for more details visit

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at


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