Innocent’s ‘Big Grow’ Is Back

Innocent’s ‘Big Grow’ is back, recruiting a whole new bunch of the littlest veggie growers with the mission to help kids to eat more fresh fruit and veg. Now in its 9th year, innocent will once again partner with the growing experts at GIY and give primary school kids the chance to grow their own tasty food. The campaign has been developed closely with teachers and educational specialists to give aspiring junior gardeners the information and tools to create their own little vegetable patch in their garden, classroom or even on their windowsill.

Speaking about the partnership GIY founder Michael Kelly said, “Studies show that children who grow their own food are more likely to eat fruits and vegetables and show higher levels of knowledge about nutrition. The children not only learn the science of growing, they also experience the joy of growing and eating their own food. GIY calls this ‘Food Empathy’, which is a deeper connection with food, and is proven to lead to a healthier life long-term. We are delighted to work with innocent on this once again and we hope these life lessons stay with our growers into adulthood.”

Joining the campaign this year is food writer Lilly Higgins, the friendly foodie behind the book, ‘Stuff I Make, Bake and Love’ and comedy TV show ‘Fancy Vittles’, hosted with her sister Maeve. Speaking about the initiative, Lilly Higgins said “I am so excited to be involved in the innocent Big Grow. This campaign is doing something very important – building a lifelong love of healthy food with children. If we can instil a love of homegrown produce with kids at an early age, we are giving them a valuable skill for life!” 


Arman Arshakyan (10) and Raya O’Connor (10), little growers from St. Brigid’s Garden Club in Stillorgan Co. Dublin, joining the growvolution with the innocent Big Grow. 


The innocent Big Grow is open for primary schools across the country to apply for a free Grow Kit for their school.  Schools can join the growvolution by visiting This year, for the first time, the school judged to have cultivated the most impressive grows will receive  €1,000 towards their school garden, adding an extra incentive for the nation’s little growers to get involved and grow crazy. Innocent and GIY have committed to making Growing Kits for schools available to almost 60,000 children in schools across Ireland. The Grow Kits are a great resource for kids taking part. They include:

  • 3 packs of seeds (this year the children will grow peas, cress & baby carrots)
  • 32 Cups (each student gets their own cup to sow their own little ‘crop’)
  • 32 Compost disc that expands in their cup when water is added
  • Teacher’s resource booklet (which includes lots of fun and educational activities which complement the Irish curriculum)
  • Wallchart (so teachers can celebrate the weekly growing highs and successes)
  • Star Grower Badges (to be given by teachers to the weekly Star Grower)

To join #TheBigGrow conversation and pick up tips and advice – follow @innocent on Twitter and @innocentireland on Instagram and Facebook. Register on

#TheBigGrow @innocentireland @giyireland

Picture of Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at



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