GAA, UPMC and Breast Cancer Ireland Team Up to Launch Awareness Programme

GAA Breast Cancer Ireland

UPMC Hillman Cancer Centre, Breast Cancer Ireland and the GAA/GPA have partnered together to promote Breast Health Awareness in GAA clubs across the Country, through seminars nationwide to club members in their own community. Research from earlier this year by Breast Cancer Ireland indicated worryingly low levels across all age groups of self-checking behaviours and knowledge of the eight signs and symptoms of breast cancer, proving the sheer scale of the challenge when it comes to driving awareness and education. 

With these findings in mind, the aim is to encourage and educate women and men of all ages about good breast health so that cancer can be detected early and patient outcomes improved. The educational presentations will be delivered to GAA Clubs using a medical mannequin to educate participants on how to perform a self-breast examination. 

Commenting on the launch of this exciting initiative, Mary Hickey, Director of Oncology, UPMC in Ireland, said, “The development and support of this important breast health and awareness programme is a natural fit for UPMC as a trusted health care provider and innovator. UPMC Hillman Cancer Centre is one of the largest integrated networks of cancer experts in the world. In Ireland, we are a cancer care partner to the HSE, various hospital groups, the oncology service for the South East and organisations that support patients throughout their cancer journey. As official healthcare partner to the GAA/GPA, this programme is a natural fit and will help hundreds of thousands of people in our sporting communities to live healthier lives.” 

Olivia Carpenter, Outreach Co-Ordinator at Breast Cancer Ireland, added: “UPMC and Breast Cancer Ireland have partnered to deliver educational sessions to communities close to where they live since the start of the year. We are delighted to expand it to GAA clubs across the country and through this partnership with UPMC and GAA/GPA, we can further change the landscape of this disease for the better into the future. The earlier a diagnosis is made, the better the treatment outcome. Outreach across the GAA communities means that we will continue to drive important awareness of this disease in local communities, and in turn save lives”

Breast cancer will affect 1 in 9 women during their lifetime, with someone in the world being diagnosed every 9 seconds. Early detection is key. To learn more about the Education and Outreach Coordinator or to register for a complimentary visit, GAA clubs are encouraged to visit the Education & Awareness section on

Picture: Conor McCabe Photography

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at



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