Development of an advertising and marketing strategy for Tallaght Stadium

South Dublin County Council (SDCC) has immediate plans to extend the seating capacity of Tallaght Stadium to 10,000, with the building of the North Stand. The Council also plans to develop the West Stand to incorporate a high-quality corporate area. This work follows the expansion of the stadium in March of this year with the opening of the South Stand. In conjunction with these plans, SDCC intends to promote Tallaght Stadium as an events venue to include music, festivals and all aspects of community events. With stadium seating and temporary on-field seating, the venue will accommodate up to 20,000 people.


In advance of the building of the North Stand, SDCC have contracted Core to provide an analysis of advertising and branding opportunities for Tallaght Stadium. The analysis is expected to be completed at the beginning of 2020 and will inform future advertising and marketing plans for Tallaght Stadium. The development of Tallaght Stadium and the advertising and marketing strategy comes on the ten-year anniversary of the stadium opening in 2009. Over the following decade, Tallaght Stadium has continued to increase capacity and improve facilities while providing the home ground for all Shamrock Rovers’ games in the Airtricity League and in European competitions. It is also the home venue for our senior ladies and men’s underage soccer teams. Tallaght Stadium has hosted many prestigious events, such as the Special Olympics’ Opening Ceremony in 2018, Cristiano Ronaldo’s Real Madrid debut and international football matches.
Pictured Jill Downey Managing Director of Core Sponsorship Division and Daniel McLoughlin Chief Executive of SDCC.
Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at



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