Denim Day for Dementia 2020

TV and social media stars Sinead Kennedy, Terrie McEvoy and Niamh Cullen want members of the public to rally behind The Alzheimer Society of Ireland’s annual Denim Day for Dementia fundraising campaign. In its fourth year, the Denim Day for Dementia campaign is asking everyone from around Ireland to don their denims – to crèche, school or to their place of work – on the 6th of March and donate just €2 to support the 55,000 people living with dementia and their carers.

To get involved, members of the public are being urged to order their Denim Day for Dementia pack by registering online at or by contacting the ASI’s fundraising team on (01) 2073848. Dementia supports and services are in a state of crisis across Ireland and no county receives even a minimum standard of care. The ASI needs to raise €3.5 million each year just keep its vital supports and services running. This campaign aims to raise €25,000 to support people with dementia and their struggling families. The ASI provides supports and services in local communities around Ireland and provides a range of services including day care, home care, family carer training, social clubs and Alzheimer Cafés.

Fitness and Fashion Enthusiast, Niamh Cullen said: “I’m delighted to be supporting The Alzheimer Society of Ireland to raise much-needed funds for the 55,000 people living with dementia. I really want to get younger people talking about the impact of dementia on society; it’s one of the biggest health challenges that we are facing. One in 10 people diagnosed with dementia in Ireland today is under the age of 65. I know fundraising is essential to this national charity just to keep their vital supports and services going each yearI would ask everyone around the country to support Denim Day – please don your denims for dementia to raise vital funds on Friday, March 6th.”

Pictured above are Niamh Cullen, Sinead Kennedy and Terrie McEvoy. Pic credit Photocall Ireland.

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at


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