CUPRA has announced the pricing of the CUPRA Formentor in advance of its arrival to Irish CUPRA showrooms in December. This is the first vehicle exclusively designed and developed by the brand and offers customers exclusivity, innovation and a dynamic driving experience.
The highly anticipated CUPRA Formentor will be available in the coming weeks, with pricing starting from €35,945 RRP for the Formentor 1.5 TSI 150hp and €37,845 RRP for the 1.5TSI 150hp DSG, with the high performance Formentor VZ 2.0TSI 310hp DSG 4rive starting from €57,910 RRP. Customers are encouraged to contact their local CUPRA retailer within the coming weeks to discuss the current pricing and finance options.
The Formentor joins the CUPRA Ateca and the CUPRA Leon as part of the range, with new versions of these models entering the market towards the end the year. The CUPRA brand has exceeded initial sales expectations with 55,000 units sold globally from launch in 2018 to the end of September 2020.
The brand’s advancement in Ireland is clear with the announcement of three new CUPRA retailers. Johnson and Perrott, Mahon Point Cork, McCoy Motors, Lucan, Dublin and James Barry Motors Limerick, will join Bright CUPRA Airside, Dublin to become CUPRA retailers offering an exclusive CUPRA area as part of the SEAT showroom, which will display the brand’s innovative product range.
The CUPRA Formentor will be available with five powertrains, including two high-performance plug-in hybrid versions and available from launch is a 310PS petrol unit that offers the ultimate expression of the CUPRA brand’s DNA.
The CUPRA Formentor will split its line-up into two categories, CUPRA Formentor versions with an output power below 245PS and CUPRA Formentor VZ, versions with an output power from 245PS. The Formentor will be available in a 1.5 TSI 150 PS and a 2.0 TDI 150 PS, both available in manual and DSG automatic transmission. “The plug-in hybrid Formentor will come in a e-Hybrid 1.4TSI 204 PS DSG powertrain. Topping off the range will be a Formentor VZ e-Hybrid 1.4 TSI 245PS DSG front-wheel-drive and a traditional petrol Formentor VZ 2.0 TSI 310PS DSG 4Drive.”
The VZ names translates into Veloz in Spanish, meaning quick or fast, the perfect moniker for the most powerful versions of the CUPRA Formentor.
The CUPRA Formentor maintains the relationship between powertrain and chassis to deliver a dynamic drive. The chassis and steering offer the most precise, involved drive possible, no matter which powertrain option is under the bonnet. The Formentor is engineered using the MQB Evo architecture, a starting point that allows the easy integration of a variety of technologies to offer the most uncompromised experience possible.
The dynamic proportions of the CUPRA Formentor are heightened by the visual emphasis placed towards the rear of the vehicle which accentuates the length of the bonnet. The body tone is reminiscent of a robust all-terrain vehicle, but the CUPRA Formentor uses this design technique to lighten the vehicle’s silhouette, giving it a sleek appearance, one that reflects the performance it delivers.
The front of the CUPRA Formentor is strong yet refined with the large front grille home to the famous CUPRA copper badge and book marked by the full LED front headlights that use the signature design. Fog lamps sit separately below. The bold design is enhanced by the vehicle’s specific bumper, rear spoiler, rear diffuser and exclusive 19” alloy wheels that frame its 18” copper Brembo brakes. The CUPRA Formentor benefits from a wide colour palette, including exclusive matt paint options (Petrol Blue Matt and Magnetic Tech Matt) and four soft / metallic paints (Urban Silver, Midnight Black, Magnetic Tech and Candy White) and three special paints (Graphene Grey, Dark Camouflage and Desire Red).
At 4,450mm long and 1,839mm wide and with a height of 1,511mm the Formentor provides excellent headroom for all the passengers while the wheelbase of 2,680mm offers significant legroom for rear occupants and a boot capacity of up to 450 litres (420l for the 4Drive version and 345l for plug-in hybrid versions) – making it a practical option too.
The cabin instantly portrays the character of the car, with a sophisticated, sporty design. The sports bucket seats, available in both Petrol Blue and Black leather, are mounted low in the cabin to maximise space and are designed to allow for a more ergonomic seating position, giving a sense of the dynamic performance before a wheel has even turned.
As the driver takes hold of the new CUPRA steering wheel, another indicator of the spirit of the CUPRA Formentor, housing the engine start and CUPRA mode select button, they will instantly understand they are taking control of a special vehicle.
In the interior, the leather dashboard with copper stitching appears to float, an impression created by the horizontal full-LED wraparound ambient lighting which runs the width of the dashboard and in both front doors. The centrepiece of the interior is the 12” infotainment touchscreen which provides the functionality and connectivity to all occupants and reduces button count.
The CUPRA brand is renowned for offering the pinnacle in performance, but that is matched by its determination to offer the highest levels of connectivity and digitalisation. CUPRA Connect brings online services directly into the vehicle thanks to an embedded SIM. The service allows drivers to access downloadable apps, online radio, vehicle information including driving data, parking information, vehicle status and set up speed alerts using the CUPRA Connect app. And for the plug-in hybrid versions, drivers can also manage the charging process and control the Climatronic remotely as well as manage departure times, all from their fingertips.
Safety and comfort
A suite of safety and convenience technologies make the CUPRA Formentor one of the safest vehicles in the segment. The Formentor also excels in comfort and convenience, including park assist, keyless, virtual pedal, Climatronic three zones, heated seats and steering wheel, driver’s electric seat with memory.
Niall Phillips, Brand Director for SEAT and CUPRA Ireland said “We are delighted to be introducing the CUPRA Formentor to the Irish market. It’s a very exciting time for the brand as we welcome three new CUPRA retailers to the network and launch an advanced premium crossover, the CUPRA Formentor – the brand’s first standalone vehicle. Since its launch in 2018 the CUPRA brand has exceeded expectations and with plans to increase our retail network further in Ireland by 2022, we’re really excited about the journey ahead and look forward to adding more CUPRA retailers to our network and models in the showroom as the brand continues to grow.”