CUPRA Born makes its unconventional Digital World Premiere

2021 CUPRA Formentor

CUPRA is challenging the market, mixing performance and electrification to take its journey into a new era with the launch of the CUPRA Born.

The first 100% electric vehicle from the unconventional challenger premium brand delivers a stimulating design and electrifying performance, leading the brand’s expansion into new markets and kicking off a new business model.

The CUPRA Born is set to be the impulse of the company’s electric transformation. Bringing together advanced powertrain, battery management technologies to deliver instantaneous performance, with design that helps CUPRA stand out.

The digital world premiere will be held next Tuesday, 25th May at 11am (12:00pm CEST) via YouTube Live here as well as on the brand’s social media channels: Twitter (@CUPRA) and LinkedIn (CUPRA).

The CUPRA Born will be presented in an unconventional way, linking the unveiling of the brand’s first all-electric model to the Primavera Sound Line-up, both being announced at the same time. CUPRA and Primavera Sound join forces to closely collaborate and inspire the world from Barcelona.

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at


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