CUPRA is challenging the market, mixing performance and electrification to take its journey into a new era with the launch of the CUPRA Born.
The first 100% electric vehicle from the unconventional challenger premium brand delivers a stimulating design and electrifying performance, leading the brand’s expansion into new markets and kicking off a new business model.
The CUPRA Born is set to be the impulse of the company’s electric transformation. Bringing together advanced powertrain, battery management technologies to deliver instantaneous performance, with design that helps CUPRA stand out.
The digital world premiere will be held next Tuesday, 25th May at 11am (12:00pm CEST) via YouTube Live here as well as on the brand’s social media channels: Twitter (@CUPRA) and LinkedIn (CUPRA).
The CUPRA Born will be presented in an unconventional way, linking the unveiling of the brand’s first all-electric model to the Primavera Sound Line-up, both being announced at the same time. CUPRA and Primavera Sound join forces to closely collaborate and inspire the world from Barcelona.