and Ulster Bank’s Lombard launch 2021 Car Dealership Awards

Car Dealership Awards 2021 announced recently that they have once again teamed up with Ulster Bank’s Lombard for their 2021 Dealer Awards. The awards, in their seventh year, strive to recognise the online marketing efforts of car dealerships across the country. There are three award categories – Best Presented Cars, Best Online Marketing and Best Use of Social Media. Car dealers will be ranked on the quality of the photographs and descriptions of stock on, their online presence and use of social media for sales and brand-building.

This year will see the addition of an extra award for an ‘Industry Superstar’ – a staff member who has gone above and beyond for their company in light of the difficulties brought about by COVID-19 and ongoing public health restrictions.

Ger Toher, Chief Commercial Officer of said; “We are delighted to once again team up with Ulster Bank’s Lombard as these awards enter their seventh year and to recognise the serious effort put in by all motor industry staff, especially given the difficulties faced by dealerships over the last year. We continue to be astounded by the quality and standard of the submissions from car dealers from all across the country. We look forward to working together with Lombard as we continue to encourage and support our network of over 1,200 dealers with initiatives like this one.”

Head of Motor Finance at Ulster Bank’s Lombard, Donal Walsh said; “Through our Consumer Motor Finance team we have formed close relationships with motor dealers around the country and we know that over the past year they have been working really hard to meet the ongoing challenges of COVID-19, adapting and innovating for customers every day. That’s why Ulster Bank’s Lombard is delighted to be in a position to help recognise and reward some of this brilliant work. We’re proud to once again support the Dealer Awards, as part of our ongoing successful partnership with We look forward to seeing this year’s entries and continuing to work with, and support, our customers across Ireland in the months ahead.”

The overall winners will attend an awards ceremony in Dublin in December 2021. 

Pictured: L-R Donal Walsh Head of Motor Finance Ulster Bank’s Lombard and Ger Toher Chief Commercial Officer of

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at


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