Bruce Wood announced as Basketball Ireland’s new Head of Commercial and Brand

Bruce Wood

Basketball Ireland is delighted to announce the appointment of Bruce Wood as its new Head of Commercial and Brand.

The New Zealand-born Wood has extensive marketing and commercial experience in the sporting industry, including partnerships with several National Governing Bodies, such as the Olympic Federation of Ireland and Paralympics Ireland.

Wood started his new role recently and joins Basketball Ireland from JACC Sports Distributors, an Irish-based company he’d been with for nearly eight years, as their Country Manager and Head of Brand in the Republic of Ireland and Northern Ireland.

Wood, who is a former rugby player, has also worked with a variety of high-profile sporting organisations in Ireland, including the IRFU, FAI, Connacht Rugby, Leinster Rugby, Munster Rugby, Ulster Rugby and Dublin GAA.

Speaking of his appointment, Wood said: “I am thrilled to be joining Basketball Ireland, an organisation with huge scope for commercial growth. I’ve been involved in the Irish sporting landscape for nearly two decades since I moved to Ireland and I bring an extensive network to the role. I’ve worked with global brands such as Canterbury, Nike Team, Umbro, BLK Sport, UA Team and New Era and engaged with a huge variety of NGB’s and sporting organisations, negotiating commercial partnerships and developing brand strategies. I am looking forward to working with John Feehan and the wider Basketball Ireland team to achieve its goals.”

Basketball Ireland CEO, John Feehan, added: “Bruce will be a real asset to Basketball Ireland, he brings a wealth of commercial and brand experience to table. Basketball Ireland has ambitious growth plans, both on and off the court, and this appointment is a signal of our intent. Basketball is Ireland’s number one indoor sport and it’s our firm intention to make further inroads towards the so-called ‘Big-Three’ and Bruce will help us achieve our goals.”

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at



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