Best Buy Car of Europe 2021


SEAT received the AUTOBEST trophy for the “Best Buy Car of Europe 2021,” wonby the SEAT Leon. The 20th edition of the AUTOBEST Gala Awards ceremony took place in Barcelona and brought together over 150 guests from 34 different countries as trophies are handed to the winners. The AUTOBEST awards garner their significance in part because the jury consists of 32 judges made up of some of the most recognised automotive journalists from all over Europe. It’s the second time in SEAT’s 70 years of history that the company has taken the honour; in 2017 the SEAT Ateca took the same award, highlighting the dedication to developing vehicles that offer something truly exceptional in the market.

Wayne Griffiths, CEO of SEAT and CUPRA said: “Winning the AUTOBEST award for “Best Buy Car of Europe 2021” is the best possible recognition for the team that was involved in the launch of the best Leon ever, a success that has been built on a €1.1 billion investment to help take it to the next level. A car designed, developed and produced in Barcelona; this award gives us renewed strength to look confidently into the future while reinforcing the significance the Leon has in the market. To be able to accept the award in person, on behalf of the entire team is a tribute to the hard work from everyone involved and what better setting than La Llotja del Mar, where great artists such as Gaudí, Miró and Picasso crafted their skills.”

Dan Vardie, Chairman, founder and chairman of AUTOBEST said: “We cannot dream more for our celebration of the 20th Anniversary of the AUTOBEST Gala, probably the most important motoring media event of Europe and the world. SEAT Leon is the AUTOBEST Best Buy Car of Europe, the ultimate accolade in the car industry, giving to the majority of European consumers the best independent, authentic, professional assessment of the best new models coming in Europe. We entrusted Barcelona and Spain as the place of our historic event. We are so happy to be in La Llotja del Mar, a landmark of Barcelona, one of the places making Europe so proud for its heritage. I want to express all our gratitude for all the people who contributed to this fantastic event. Personally, I want to thank Wayne Griffiths, who proved the best host we can dream of!”

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at



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