12 Week Challenge With Three Local Businesses

12 Week Challenge Pure Class

Two local ladies Shireen Langan and Michelle Fox are currently taking part in a 12 week fitness challenge with local Irish businesses Pure Class Fitness,  Harding’s Kitchen and Koncept Clothing. Shireen and Michelle are taking part in the challenge to kick the Covid blues.

Michelle is an Irish Make-Up Artist turned Instagram sensation. Over the years Michelle’s passion has seen her gain nearly 50k followers online leading her into working with some of Ireland’s biggest brands. She has since partnered up with Fushia Ireland to release her own Makeup palette. Michelle is a bride to be so has a pretty big incentive for shedding the Covid pounds.

And for Shireen, it’s more of a mental challenge. Shireen is an Irish online multimedia and radio presenter. Having worked for some of Ireland’s biggest radio stations such as Classic Hits, Spin1038 & Fm104 as both a producer and presenter. She has now gone on to co-found her own podcast consultancy business ‘The World Media Lab’ and co-wrote “How To Podcast Like A Radio Presenter” eBook alongside Steven Cooper. 


Shireen and Michelle have partnered up with Paul (Pure Class Fitness), Alan (Hardings Kitchen) & Sam (Koncept Clothing) to take part in a 12 week transformation challenge. Paul Stewart is widely regarded as one of Ireland’s best strength and conditioning specialists. Paul began his fitness career in New York with a B.SC Degree from Adelphi University, and since then has fulfilled his early promise with an array of certs and accolades, including a Masters Degree in Education. Harding’s Kitchen was established in 2018 and we have a combined catering experience of 25 years. Harding’s is an Irish owned company in the heart of Palmerstown. Alan Harding is a chef of 25 years who has recently ventured over into the meal prep end. He prides himself on the quality of his ingredients using only Organic, ethically sourced produce through local suppliers. And Koncept is an Irish gym clothing brand. It was founded early this year and has been doing pretty well having sponsored a number of cross fit athletes.  


Shireen commented “Having moved back from LA at the beginning of the first lockdown due to Covid I found myself, like many others piling on the pounds (2 stone to be precise) and found the lockdown quite tough mentally. This isn’t just a fitness challenge, but a lifestyle change if anything. The aim isn’t to leave the 12 weeks with abs, but to add structure to our days and hopefully inspire others that despite the times we’re in there are things we can do to stay on track and not let our mental health deteriorate due to lockdown. I know for me personally staying on track with things can be an absolute nightmare and most of the time it’s impossible to know where to even start with all the knowledge out there. That’s why we wanted to hit all 3 areas, fitness, food and clothing so people wouldn’t have to look around”.    

The aim of this is to help inspire others who are currently struggling in these crazy times. They’ll be documenting their journey online if people want to come and join in, they can get involved and follow the journey on Instagram @pureclassfitness, @shireenlangan and @michellefoxmua.   

Sarah Brooks

Sarah Brooks

Sarah has worked in marketing and content creation for many years. In her role at Newsgroup, she is the online editor of www.newsgroup.ie with a particular interest in local news and events. Sarah also works closely with our editorial team on our printed editions in Tallaght, Lucan, Clondalkin and Rathcoole/Saggart. If you have a story and would like to make contact please email Sarah at info@newsgroup.ie.

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